Love, flowers, chocolate, mushy stuff….the list goes on and on.
But what about the marketing in the month of love?
Okay, probably not what your lover cares about, however if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?
Well, these companies below figured out some creative ways to leverage that warm fuzzy feeling that Valentine’s Day instills in people… (okay maybe not for everyone)
Take a look at some of our favourites below:
Gucci Valentine’s Day collection
Flowers, wine, chocolates —there are some things we’re taught epitomise the perfect Valentine’s Day gift. But times have changed. There’s nothing wrong with any of those options, but if held up against something from Gucci, well, I’d know which one I’d gravitate toward. (hint hint husband) Each piece strikes a balance between February 14 and the everyday in a playful yet timeless approach to the capsule collection. I am quite partial to the heart shaped bag…Swoon
Lush Valentines Collection 2022
In the past few years, Lush’s Valentine’s Day collections have been iconic. For 2022 the company is bringing back favourites including the Peachy and Big Eggplant bath bombs. There are also new launches for this year, including a carrot bubble bar that resembles a naked person. (You’ll see! below)
There’s never been a better time to take a moment for yourself during the last couple of stressful years. Lighting a candle and having a relaxing bath with a bathbomb, sounds like heaven to me!> Not only are Lush’s bombs super Instagram-friendly (a pink bath!), but they also contain essential oils and aromatherapy scents to help calm you and relax your body. Plus, most are vegan and environmentally friendly so that’s a win-win.
Innocent – Valentines Smoothie
An oldie but a goodie – Innocent Smoothie launched this campaign back in 2012 where they encouraged consumers to personalise a label on their favourite smoothie and give it to someone special.
The Innocent logo, which shows a circular face with two eyes and a halo, was altered so the labels look more heart-shaped.
Through the site, consumers could pick their favourite smoothie and edit the label to include phrases such as, “It may or may not have an aphrodisiac effect. Sip it and see,” and “It’s a gift from someone who’ll set your groin on fire”.
Consumers could also choose from a range of poems or messages to appear on the labels, or write their own. Even though this particular campaign was over 10 years ago, I still am in a little bit of “love” with it.
Tiffany & Co. “Blue is the Colour of Love”
Roes are red, violets are blue … and you know what else is blue? Tiffany & Co. of course. And nothing says romance better than the iconic New York jeweller.
Tiffany has creatively collaborated with an innovative artist for Valentine’s Day.The jeweller’s 2022 Valentine’s Day campaign, entitled “Blue is the Colour of Love,” sees them partner up with Curtis Kulig, a fellow New Yorker, famed for his signature “Love Me” mantra.
Like Tiffany is to New York, Kulig’s labelled artwork have also cemented itself into Manhattan culture. Since 2005, locals and visitors alike have marvelled — and been motivated — to “love” with his romantic and optimistic mottos which are seen across city walls.
A series of exclusive artworks he has created for Tiffany’s Valentine’s Day includes declarative messages such as “Dare Me”, “Know Me”, and “Kiss Me”. Explaining his latest works with the jeweller, he said, “My creative process with Tiffany & Co. was very natural.”
Krispy Kreme – Valentine Conversation Doughnuts
Although here in the UK this certainly did not affect us – back in 2019 – the US was experiencing a huge shortage of love hearts for Valentines day and Krispy Kreme cleverly tried to fill the void by offering up “Valentine Conversation Doughnuts”.
It was basically the fried dough equivalent of the ever popular sweet. Heart-shaped doughnuts had over a dozen phrases written in icing, including “Be Mine,” “DM Me” and “All the Feels”.
The doughnuts came with a cream filling—cake batter, strawberries and ‘kreme’, raspberry or chocolate.
They were such a hit that Kripsy Kreme have since released them every year. This year they have even branched out into some new fillings reminiscent of the original candy including Sherbet and Lemon Sherbet. Although I can safely say I am not sure how I feel about this particular flavour. Any excuse to order doughnuts!
