Another new year and that means new email trends. Lots of new technology, but also new tastes and styles that we expect to see. With many more people subscribing to company emails and newsletters, it’ll take a lot more to separate yourself in 2022.
We have delved into the latest email trends to compile this list of email design trends for 2022. Check them out below:
Artificial Intelligence
AI is no longer in the distant future. In fact, it’s already here. Although still relatively new the immense results it could reap are already making us think. AI can help craft subject lines, choose colour pallets, and even deliver customised content to your customers. AI can not only improve your marketing efficiency in a short time but also could save a considerable amount of cost incurred on email campaigns.
Minimalist
To put it simply, this trend keeps it short and sweet. All of us are bombarded with emails every day, this trend eases the burden by getting straight to the point and looking good at the same time. No excessive imagery or text, no tangential topics, just a quick email that delivers its message and nothing more.
Interactive
Emails are expected to become more interactive and animated in 2022. As our technology continues to evolve to enable larger image files, we’re able to bring in designs that are more eye-catching and exciting for subscribers. Add more GIFs and scroll animations to your list of bold email design ideas.
Soft Gradients
Gradients, also described as colour transitions, are a progressive blending from one colour to another. We’ve witnessed this trend grow steadily over 2021 and in 2022, and it’s here to stay.
Gradients don’t have to be in bright colours. Softly blended shades, particularly pastels, combined with a gentle background can instantly generate a calming aesthetic for email design, helping to put viewers in a relaxed mood and ready to consume.
In conclusion
In 2022, the email marketing landscape will continue to evolve, with more brands focusing on personalised emails, responsive email design, creative visuals, interactivity, and minimalism.
Subscribers want genuine brand engagement, and every email represents the opportunity to provide a unique and personal experience. Every element is important: from the colours and graphics, to the content’s layout–it all becomes an essential part of telling a brand’s story.
To meet these demands, brands should remember that email design trends change and develop, in line with users’ tastes and preferences. What worked yesterday may not work today, and tracking trends will allow you to keep up with the current shifts in email design and email marketing.