AI, Marketing & Branding, Weekly Posts
In today’s competitive world, having a strong brand and brand strategy is critical. But building a brand is more than just a logo and a tagline. You need to understand how your target audience perceives your brand, connects with your messaging, and ultimately,...
AI, Marketing & Branding, Weekly Posts
In the competitive world of marketing and branding agencies, standing out and exceeding client expectations is paramount. But how do you convince potential clients your strategies will truly resonate with their audience? Predictive eye tracking emerges as a...
AI, Marketing & Branding, Weekly Posts
In the digital age, websites are the battlegrounds for user attention. But simply having a beautiful website isn’t enough. You need to understand how visitors navigate your pages, what captures their attention, and where they get lost. This is...
AI, Marketing & Branding, Weekly Posts
In today’s competitive landscape content is king and, capturing user attention is more critical than ever. But how do you know what elements of your marketing materials are actually grabbing people’s attention? Enter predictive eye tracking, a powerful tool that...
AI, Marketing & Branding, Weekly Posts
In today’s digital age, inboxes are overflowing with promotional emails. Standing out in this crowded space is a constant battle for marketers. You meticulously craft compelling content, personalise subject lines, and segment your audience, but the question...
AI, Online Proofing, Weekly Posts
In the digital landscape, where attention is a valuable currency, the strategic use of colours in design plays a pivotal role in capturing and retaining audience attention. Colours aren’t merely visual elements; they possess the power to evoke emotions, convey...
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